Sharing knowledge on all that is digital marketing

We share our knowledge and learnings through our Knowledge Hub.

We feature case studies and industry related topics via Enfectious – our blogs, Epidemic – our newsletter and Viral – our news section.

Enfectious

8 Useful Tips to Follow When Producing a Video!

Quality and efficient video production takes a lot of effort. From setting up film equipment to do’s and don’ts while filming, here are a few tips you can follow to make your video production journey a success!

Investor Marketing: Nurturing the next big investment for your business through LinkedIn

Nurturing Investors has changed dramatically. Before COVID-19 hit, the norm was finding investors through physical events, exhibitions, conferences, and emails. It’s no longer the same. Reaching investors digitally has now become an important task for the digital marketing team, which has been quite a success across the Industries due to pandemic.

How to Protect Your WordPress Website

WordPress is the most popular content management system used by all personal blog websites & e-commerce sites. However, it is also quite popular with cyber thieves to exploit the weaknesses of the platform. We should be considering the correct way to protect

Retail Marketing in the New Normal

Every industry in the world goes through monumental changes, mostly in response to a crisis or as part of their adaptation journey to be relevant in a fast-paced world. Consumers are also exposed to millions of companies that are fighting to get the consumer’s attention in the same digital space.

Design in the Era of the Hybrid Workplace

We invite the reader to consider some of the internet conventions, generated between prosumers online, to observe how visual genres create common language when navigating associative clusters that work well in the interests of work collaboration.

The importance of a digital strategy in automotive marketing

Over the 21st century, the automotive industry has been growing rapidly. It sounds exciting, but do we know what is out there? It is vital to know your target audience and find new ways to create awareness through your brand’s online presence as an automobile manufacturer.

Education marketing during a pandemic

This promotes and facilitates the use of valuable educational content by institutions and individuals. Educational content will reach the desired target audience with the right education marketing strategy, resulting in higher conversions.

Positioning Your Brand Story on IG: the Do’s, the Don’ts and, the Rest!

Social media is no longer thought of as a medium where users mindlessly scroll through, but it is known to provide experiences that change minds, habits and lifestyles. Instagram is the second most accessed network with over one billion monthly active users.

Pharma Marketing in 2021

The pharmaceutical industry has emerged rapidly and has experienced significant growth over the past years especially with the Covid-19 pandemic and it is one of the most in-demand and profitable industries in the world

Towards a Regime of Responsibility

Data is at the center of everything in the modern day. In a digitalized world though data is available in abundance, its value grows in leaps and bounds. Processed data is increasingly used for commercial purposes, including for personalized marketing.

Amazon Brand Analytics

The latest feature on Amazon is known as Brand Analytics and it provides valuable information to Brand Owners so that they can make decisions based on actual data to improve their product range as well as their marketing and advertising strategies. Let’s take a look at what Amazon Brand Analytics is all about.

Celebrating 420, Digital Marketing Style!

For the first time in a hundred years, this April marks an entire month of 420! For those blissfully unaware of canna-culture, the date 4/20 corresponds to the numerical code for marijuana. Although the origins of this number are hazy, pop culture has kept this tradition alive for many years.

The impact of perfect ui/ux on your lead gen campaign

Did you know that a LEAD is the most important and valued asset in the world of a marketer? Do you know why it is often treasured by marketers? The answer is simple. It is because owning a quality lead is a hard task. It is necessary to conduct a lead generation campaign which has a perfect landing page in order to fulfil a marketer’s need.

Keells, here for you and me

Due to the current pandemic sweeping the world and the COVID-19 crisis slowly reaching its peak, Keells had to adjust daily communication tactics.

How can your website survive a pandemic traffic attack?

Everybody loves a website that has a great amount of traffic and engagement. Increasing traffic is a good indication that your website is valued by your visitors and has quality content. But it is also vital that you think about the user’s experience, content placement, colour distribution, and how SEO friendly your website is.

HNB FinLit – Novel Idea

Research has revealed to us a shocking discrepancy in our financial literacy rate in comparison to MEDC’s. Read on to find out what we did. Sri Lanka has an impressive literacy rate of 92%. One of the highest print literacy rates in South Asia.

ROCELL seasonal campaigns

For Rocell our team created multiple campaigns that went across Facebook, YouTube, Instagram and Google platforms. Promotional advertisements featuring trilingual captions that focused on tiles and bathware were separated into several campaigns.

Keells Vine Ad

It is current practice to sell Christmas hampers both online and offline, mainly targeting corporates who buy hampers as gifts for their clientele and individuals for families and friends.

War Room

The WarRoom is a CRM platform built to help marketing and sales teams to keep track of their customer leads. WarRoom’s simple application flow helps its’ users to categorise leads and follow up in a more manageable wa

HNB Assurance Supreme Health Benefit

We recently executed a campaign for HNB Assurance, for their new product launch ‘Supreme Health Benefit’. Supreme Health Benefit facilitates the reimbursement or settlement of expenses incurred due to hospitalization of the Life Assured for a member of the family.

Dev Magic – RTI

Ensuring the citizens of Sri Lanka have the right to raise questions from the Public Authorities and hold them accountable, we developed a platform to discuss, share and appreciate being a changemaker in the society.

Design Lab Update – Rocell

In the growing social media space, an average human might encounter many types of visuals, images and videos mostly in the form of people showcasing their adventures and moments in life. Also many brands use these spaces to showcase themselves.

ACCA Escape the challenge – 2019

The campaign we would like to highlight this month is something we did with ACCA recently where we developed a gamified platform called ‘Escape the Challenge’ that helped students to enhance their knowledge and skills on certain areas via MCQ’s, crossword puzzles and real problems that Sri Lanka is currently facing.

Dev Magic

We broke the traditional e-commerce look, feel and user experience and brought it to another level with the MagicBox e-commerce platform. MagicBox; a unique experiences based gifting company based in Singapore was given an appealing modern day look with a simple, user purchase journey.

Design Lab Update

In our continuous bid to innovate in the design space, the design team embarked on creating a unique real+design type of experience for one of our clients; Rocell. Due to the simplicity of disseminating the key message and the simplicity of creative applications.

Evolution of the Account Manager

Brands, organisations and even people are transforming themselves to be more learning based than functional. A decade ago, a traditional Account Manager in a typical sales team used to go meet clients and brief the internal teams to execute their requirements; basically a glorified mouthpiece!

The first ever budget-bot

After going through some of the Micro Moments of a potential finance buyer, Orient Finance together with team Enfection recently worked on a creative approach to engage with them.

Sri Lanka: The Land of the ‘Mobile’

Most of us may recall a time when we only had fixed lines in our houses to make phone calls. However, development of technology enabled the introduction of mobile phones to the local market, which was used by a handful of people back then.

10 tips for a better agency-client liaison

So here’s the deal. I’ve been in the client’s side for over 12 years and I’ve always seen how agencies overcharge, go completely off brief, pitch crazy ideas that would win them awards but bring in no ROI for the client, keep changing people who manage the account, charge hefty amounts for small edits, promise to bring in a million Facebook likes and the list goes on.

Critical Point of Traditional Marketing and Digital Marketing

The internet is quickly changing the world as we know it. For the first time in the history, a single businessperson can compete on equal footing with large, multinational firms. Anyone can sell something, collect the money for the item, then go purchase it and sent it to the buyer.

9 tips on #DigitalTransformation

We live in an age where we see digital native unicorns; a name fondly used for startups valued for more than $1Billion. They’ve turned the world of business upside down by focusing on customer experiences with great UI’s (user interfaces) that sits in front of the masses backed by a great systematically driven supply chain.

8 Useful Tips to Follow When Producing a Video!

Investor Marketing: Nurturing the next big investment for your business through LinkedIn