Due to the current pandemic sweeping the world and the COVID-19 crisis slowly reaching its peak, Keells had to adjust daily communication tactics. The supermarket giant adopted a situation-based approach when it came to sharing content and strived to deliver content to customers on a tight deadline in line with changes that were happening across the country.
Content execution was streamlined to suit the urgent needs of the people. From updates regarding stocks, store operation hours and locations to more, Keells aimed to inform the public about all their services and efforts. In addition to this, the brand also contributed to the education and awareness of public health and safety by providing their social media followers with helpful and informative posts. Appreciation of all frontline workers was yet another way Keells expressed their gratitude and encouragement. Do visit their social media page on Facebook to see examples of their new strategy!