Creating awareness and increased engagement through digital
Zuellig Pharma is one of the largest healthcare services groups in Asia. Creating awareness so that healthcare is more accessible is one of their highest priorities.
Our project focused on empowering young women to take charge and be responsible for their health by providing them with vital information regarding specific health conditions. Young women in today’s world live a fast-paced, active lifestyle, which can be hazardous to their health. Unfortunately, signs and symptoms of certain healthcare conditions are often brushed off or credited to their active lifestyle.
However, in this project, we urged women to put themselves first, educate themselves and understand the importance of their health. Prioritising symptoms that plague young women and encouraging them to seek medical advice was the primary purpose of developing the website, Empowering Women’s Health. From website design, development to content creation, all aspects of the website were done by us. This website was designed in a user-friendly manner, with a great emphasis on UI/UX, in order to provide the best experience possible.
Our work with Zuellig Pharma continues in developing content to create awareness on medical conditions including the COVID-19 pandemic.
With practical advice, patient case studies, interactive symptom checkers and educational information, the website proved to be a useful tool to empower women’s health.
Creating a GTM channel for Pharma Marketing
Key product components
Owned Media, SEM, EDM