MillenniumIT ESP

B2B digital marketing strategy

Introduction

Millennium IT ESP has been in the industry for over 25 years with a Sri Lankan and international clientele. Yet, this is not widely known. Our aim was to establish MillenniumIT as a globally recognized Enterprise Technology Solutions Provider.

Projects

We focused on an overall branding and product specific marketing strategy that included awareness and positioning the brand in the market with specially curated content for digital platforms, including gated content for websites, and webinars. Our strategy included promoting key employees as thought leaders in the Tech field. Through SEO and SEM strategies we targeted key decision makers of organisations in our campaigns. 

Results

We were able to drive increased engagement and brand awareness through our campaigns.

Industry

Tech

Use case

Content marketing

Benefits

Increased engagement, brand awareness and lead generation

Key product components

Owned Media, Facebook, LinkedIn, Twitter, SEM