B2B digital marketing strategy
Millennium IT ESP has been in the industry for over 25 years with a Sri Lankan and international clientele. Yet, this is not widely known. Our aim was to establish MillenniumIT as a globally recognized Enterprise Technology Solutions Provider.
We focused on an overall branding and product specific marketing strategy that included awareness and positioning the brand in the market with specially curated content for digital platforms, including gated content for websites, and webinars. Our strategy included promoting key employees as thought leaders in the Tech field. Through SEO and SEM strategies we targeted key decision makers of organisations in our campaigns.
We were able to drive increased engagement and brand awareness through our campaigns.
Increased engagement, brand awareness and lead generation
Key product components
Owned Media, Facebook, LinkedIn, Twitter, SEM