High networth B2B lead generation
Honeywell is a global giant operating in four areas of business: aerospace, building technologies, performance materials and technologies, and safety and productivity solutions.
Our team was tasked with creating digital-friendly content that appeals to Honeywell’s niche B2B buyers. We did this in the form of infographics, brochures and animated videos.
Honeywell Productivity and Business Solutions group were planning on a ‘return to work’ campaign for their customers and prospects and required targeting four key sectors in Singapore, Malaysia, Australia and New Zealand in order to generate awareness while generating inquiries and leads. For the manufacturing sector we created content in the form of videos and infographics to showcase the products and services. Furthermore, we have also generated content for Honeywell Kings, Printers and Logistic solutions. The content and marketing strategy is to create awareness, which in turn would generate leads and conversions.
Our team targeted a range of relevant buyers, from the transport and logistics tech buyer to the traditional retail tech buyer to help Honeywell meet their targets.
Our approach was to target the identified audience via LinkedIn, Google display network, Google search and Facebook through the Account based Marketing model (ABM) to maximize reach. We helped them deliver their key messages through LinkedIn and Google’s Display Network and were able to maximise reach to influence consideration and direct traffic to their microsite for lead capturing. The focus was on generating numbers.
Manufacturing (Safety & Productivity Solutions)
B2B Lead generation
Defining the inbound marketing funnel
Key product components
Linkedin, Google SEM