Positioning corporate branding digitally whilst driving the sales pipeline


Citizens Development Business Finance (CDB) is a reputed financial institution with over 25 years of experience in the sector. As their digital partner, we focused on providing a comprehensive strategy that positioned the brand digitally whilst also driving sales.


Our digital marketing strategy included positioning the CDB corporate brand as well as products and services on digital. We adopted a storytelling approach to narrate the key pillars of aspiration, technology and sustainability. Through carefully crafted content and campaigns to drive engagement with various stakeholders we have been able to foster close associations of these target audiences with the brand.

As CDB is a financial institution it was important to promote the various products with a focused digital strategy. Campaigns are run every month to generate leads where we focus on a lead target and sales pipeline. 

We also provide online reputation management services through social listening and response, where up-to-date information is provided to CDB on brand sentiments as well as opportunities so that they can take the required action. 

SMB Friday was introduced by us to foster the relationship between CDB and small & medium businesses. Through CDB sponsored content the SMBs are provided exposure on CDB social media.


Strengthening of the brand image through a curated brand story and reputation management. A large number of leads for sales is generated through digital.



Use case

Branding, content marketing, social listening


Positive brand image, customer relationship, lead generation

Key product components

Owned Media, Social Media, digital assets