Test - Learn - Iterate - Execute

This is a concept that we championed.

This is our own methodology of how we run digital marketing campaigns for clients. We became a successful startup by using lean startup principles and we have adopted the same for our client’s marketing needs. When you are not sure which channel is going to work for you, it’s better to look at a potential channel mix, run campaigns for a very short period of time using minimal budget and then figure out which channel/messaging mix works to bring out the best conversions.