Campaign of the Month (Keells BYOP)

#togetherwecan – Digital campaign to promote the reduction of single – use plastic

Challenge

Being the retailer that has introduced many firsts to the market, they launched their plastic commitment #togetherwecan to reduce the usage of single-use plastic by 50% in all their outlets by 2025.

Strategy

To reflect this continuous journey we  wanted to create awareness among the general public and increase engagement for the tagline #togetherwecan.

Execution

Content was created mainly to reflect some of the actions consumers can take themselves and also how some of the leading MOLs (Micro Opinion Leaders) created positive vibes in this space

The campaign kicked off with the trailer video we created which reflects the gradual contribution by Keells over the years to reduce the impact of plastic usage.