Darlie

Content that keeps people smiling

Darlie is a renowned manufacturer of toothpaste and toothbrushes that delivers strong, clean, white teeth and fresh bright smiles to their customers. With many major players in the market, it is important to be creative and stay ahead to keep up with the competition and win customers.

Coming up with ideas to promote FMCG products such as toothpaste could be tough, especially with the competition that’s out there. Therefore, it is important to be unique and unconventional in order to raise curiosity and gain attention for the product.

Why?

Coming up with a technique to promote new or existing products of a good such as toothpaste could be tough. Therefore, it is important to be unique and unconventional in order to raise curiosity and gain attention for the product.

Challenge

When there are many players promoting similar products, it is essential to come up with a unique strategy to ensure that a brand stands out from the crowd. For a product such as toothpaste, it is important to communicate the necessity of purchasing a specific brand and maintain customer loyalty.

Execution

In order to promote Darlie’s range of double action toothpaste, children’s toothpaste and toothbrushes, we created 6 second bumper ads and 30 second disruptors on youtube using the popular character Rilakkuma. The objective was to create punchy, engaging content that resonated well with the intended audiences.