Wigo came, Wigo saw, Wigo conquered
Toyota wanted to launch a small car into a market at a higher price especially during a time when government taxes on vehicles had increased too.
A community driven high engagement campaign followed up with a big reveal targeting a major event. Pre warming up and engaging prospects via a content driven social media campaign, lead capturing landing page, digital ad campaign using Facebook, Google search, display, and remarketing.
431%increase in web visitors, 100% increase in Sales Qualified Leads, All cars sold